Corporate Bookmarking - The Power of Networking

After reflecting on the list of "Fifteen Uses of Corporate Bookmarking", I can see the power of networking really being able to add value here. For example, one area is competitive research. It is hard for one individual in the company to keep track of all of a company's competitors and their latest product offerings and feature sets, but if a number of employees compile a set of bookmarks to information, the competitive information shared throughout the company really expands.

Tracking industry trends is another good example on the list. It is difficult to keep up with indutsry trends in today's fast moving industries and the current state of information overload. The key to making these uses of corporate bookmarking be productivity enhancements rather than productivity barriers is the quality of information, as poor information will contribute to information overload. Therefore, the compilers and users of these lists need to practice sel-discipline and group discipline to maintain the quality of the content.