In the article "Bloggers send a warning shot to corporate America", the article discusses how blogging has shifted power away from large corporations to consumers. In the past, large companies had complete control over information regarding the company through its advertising, communications and press releases. However, now with the advent of blogging, bloggers can share their opinions about companies including customer service and quality problems on the Internet for millions to read. The article cited the example of Verizon, who disabled a bluetooth feature on one of their phones, bloggers complained about the problem to each other online and the result was a class action lawsuit against Verizon.
The article briefly discusses how firms should best deal with blogging. So what is the best the best course of action for a company to take in response to blogs? One recommendation from Mike Massick of Techdirt is that companies should engage bloggers openly and honestly in their realm.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment